With the backing of Facebook, Instagram has recently launched its advertising platform that integrates with Facebook 's amazing targeting So running Instagram ads for your business open up a world of opportunity.
Instagram advertising has already generated more than half a billion in revenue and is projected to double within a year, which is is advertising has surpassed newspaper advertising has surpassed newspaper advertising has surpassed newspaper advertising. proof that many business owners are putting their money where their mouth is.
More importantly Instagram & # 39; s fun and bubbling over with passionate and enthusiastic users. It has excellent metrics and is still affordable for small businesses. If you are already advertising your product with social media ads or trying to build your list then integrating Instagram ads into your marketing mix is essential.
Here are five tips to consider before running an ad on Instagram to grow your business brand reach, engage your followers, or attract your target audience to your offer.
1. Get the basics right. Make sure to fill out your business profile and bio on your business Instagram account. Make sure to use a clear, crisp version of your company logo as your profile picture.
2. Tell users WHY you are on Instagram. Help this user account, keep it business, not personal. Help users identify with your brand and just make sure not to be too salesey.
3. Start with a plan. Strategize your instagram (and all your social media) promotion by planning them out. Posted randomly or paying for traffic!
4. Do not let your hashtags be your voice. It 's great to use hashtags, just make sure to not have lose control and generate too many in one post - deliver quality over quantity.
5. Upgrade your look. Savvy Instagram users want to see "beautiful" or read "funny" or refer to something meaningful. Use apps and other images / video tools to upgrade the look and feel of everything you post on Instagram.
If you need more ideas about how to add your own flavor to your instagram posts without having to be a designer or photographer - check out my 6 Instagram Hacks for Small Businesses. There & # 39; sa link provided below.
