Social media marketing is a major cause of traffic for modern enterprises, especially those targeting young people. It is rare to find successful companies that are not involved in Facebook, Twitter and other social media platforms. However, one of the platforms that is not commonly seen from a marketing perspective is Snapchat, a social media application that allows users to send self-destructive video and image messages with limited viewing time.
It may not look like an ideal platform for marketing, but the statistics may surprise you. Sumpto, who conducts marketing to college students, 73% of college students will open Snapchat from familiar brands and open something unfamiliar. As of December, this application has 30 million users, exceeding the number of Instagram users in the United States alone, and its use abroad is on the rise. Image messages disappear as soon as the user sees, but there is still a possibility of interesting and innovative marketing.
The most interesting point of Snapchat is the immediacy of experience. There are workarounds for saving images, but there is a time limit on how long it will take for the app. Marketing staff can increase urgency. For example, try snapshotting some limited time discount codes. Since photos can only be displayed for up to 10 seconds, please make it easier to remember the code short. However, the key to this strategy is to give a short deadline for using code: hours, or up to 1 day. Then you can see that the user needs to open the message immediately after being careful not to lose the mood.
Please note that many users are using Snapchat as a high entertainment element. For that reason let's make the content interesting, strange and surprising. Pay attention to your snaps. Snapchat itself can easily insert captions and draw images with various colors.
One example of a company familiar with Snapchat was 16 Handles, a frozen yoghurt chain. The company creates an account, declares the offer to send his own Snapchat in 16 Handles and gets Snap of coupon code that can only be used when Snapchat was in the application. They went to pay. To add fun time, the company sent different coupons like 16% off, 50% off, 100% off to different users, so we did not know the customer until we used the coupon.
McDonald's also made the campaign successful with Snapchat. One of the things they did was to use the "Story" function. This makes it possible to create a long message by connecting various parts (although it is not suitable for a specific user, it is available to all users connected to the brand). McDonald's Story provided special access to future advertising campaigns with huge star power. They also brought a friend on the release date of the new product.
Here we use the Story platform to lengthen the message and give incentives to open Snapchats. It may be information on the back instead of a discount. It takes a quick tour of an important part of the business, shoots from someone (Snapchat's video is sound-enabled), or takes pictures of something fun related to your business that is not commonly seen You can take the form of.
Another way to use Snapchat is a prize. When I start Snapchat for the first time, I want to add you an application. One way to do this is to give a ticket to a remote event, for example. You can advertise gifts on your site or other social media, add your business to snap chat and send a snapshot with your username and hashtag that represents your company. After that, you need to add business to 5 friends and snap snapshot images of friends' usernames with the same hashtag in Snapchat. This will help you get a new connection to Snapchat and eliminate hash tags representing business to users you have not seen before.
Snapchat is not a platform you absolutely need. Benefits are that your offer will not be buried under the flood of other similar offers and you can earn rewards. Since the main demographics at this time are teenagers and 20s, advertisements need to be adjusted accordingly.
