Selling books online is quite different from offline .
Please imagine going to a bookshop to get a book on making candles. You will arrive at the store, find a section on making candles and start browsing through the title. You can browse individual books, examine the table of contents, even read some paragraphs. Sometimes, you choose the one you believe is the best fit and purchase.
Purchasing a book (or eBook) online is not such a thing. Purchase decisions are made only by the title of the book and the description of the website.
In order to sell your book, you need a compiled "theme" to build your book. Your theme is also called a unique sales suggestion "USP".
The procedure for accomplishing this is as follows.
Step 1: Examine the competitor's website .
At this point, many people buy all of your competitor's books, find ways to solve your prospect's problem, and recommend you to decide how to work better with your book.
I have good advice, but I lack the most basic finance I learned in the first two paragraphs. People do not see the content until purchase. They decide to buy based on the web copy.
So, please visit the website of your competition. For each site, identify what is unique about the offer (if there is something). Are they offering specific solutions to your prospect problems? Do they offer unique services? Unique information?
They are messages you are competing for.
Step 2: Determine your own USP .
Brainstorm what you can tell that your customers do not have others. Does anyone else have a unique experience that they do not have? Can you propose "step by step" approach as well as "information"?
Sometimes the apparent "disadvantage" may be your benefit ...
A few years ago, I came up with a wonderful idea of eBook. My main competition was about 175 pages of another ebook. Looking at competitors' products and websites, as I heard from customers (remember!), Many people complained that the information is too long and not easy to implement.
I just made my eBook just about 60 pages in a step - by - step plan. And my USP was that I had 'simple step by step plan' which is not fat.
done. It was the first year that a small eBook earned more than $ 50,000, and it took only a few days to put together.
Step 3: Take your USP as the title .
Have you read a crazy title that "tabloid" comes out for their articles? "500 pounds cat eats the owner", "Elvis is alive in Jamaica", "Now what you can eat can poison you - what you are that it is Do you know?
It is fascinating, is not it?
Tabloids use these crazy titles and let us purchase and read their publications. They understand the high value that an enchanting title might receive when selling goods.
The same applies to books you wrote for sale. You need to attract people's attention and have an attractive title to force them to purchase.
There are several ways to create caption titles for the following projects:
1. Make an emotional appeal
"How to lose weight with a low calorie diet"
How are you suddenly sexy? How does a small change give you the body of your dream (and he!) Wow, please sign me!
Appealing to emotions dramatically enhances the possibility that your articles and books will be browsed. Appealing to our innermost desire, our desire, our curiosity, or vanity is powerfully effective.
Consider this title for books to overcome diabetes. "No More Needles: Handbook for Overcoming Diabetes" It appeals to both fear of pain and hope of healing.
2. Make it catch-up
"Suddenly sexy" conveys the whole picture in two words. "No More Needles" is the same. Over the years, you've probably seen many titles with a "catchy" theme.
"Chicken soup for the soul"
"Rich / Dad, Bad Papa"
"One Minute Manager"
"Do not sweat small objects"
3. Communicate profits
"6 people in 6 months" brings an attractive merit. Then, please execute "No More Tantrums" and "Fly Free: How to fly anywhere on Earth". Each brings obvious benefit to the reader.
4. Copy and create another person
To create a fascinating title, look at which titles are attractive or successful in the past, and adapt to your own usage.
If I was writing articles or books about childcare, I might use "chicken soup for the soul" as an inspiration.
First, I decompose it:
"Chicken soup" - a lot of "warm, homely and positive images for the soul" - image target
Next, I will try some variations to see if one works.
"Warm blanket for parents in a hurry"
"Soft shoulder for parents"
"Gentle advice for joking parents"
Of these three, I probably will do more work to come up with a better title, or to find another victory headline for more inspiration, but I like the third best .
Step 4: Summarize your book, at the subpools gushing from the theme .
Make a detailed outline so that your main points represent each new chapter. The more you describe your outline, the more tidy your content will be.
Step 5: Write your book or write it for you
If you are doing it yourself ...
Some pointers:
1. Use a word processor with spell checking function.
Short sentence, short paragraph.
3. Use a "conversational" tone that is talking to someone on the other side of the table.
Step 6: Add a screenshot (if it applies)
This is easy and most people can do it.
Depending on the eBook topic you can add "screenshots" of what you are doing to the computer. This is how you do it easily and easily ...
Most of today's computers have a "Print Screen" button. On Windows machines, the button creates all the copies on the screen and places them on the clipboard. So you can "paste" easily into the document you are writing.
You can also paste a technique using the "Print Screen", capture an image from the screen, and paste it for editing into a painting program or other image editor.
Step 7: Add artwork
The minimum thing you need is a nice looking cover for your eBook. If you have resources with creative type, you can create them yourself.
If you are not a creative type, someone can make it for you. Plan to spend $ 35 + for each eBook cover created.
You can also add clip art and other illustrations to your eBook. You can buy these in bulk (there is a directory of photos of about $ 20,000), or you can get them from various sites online.
If you have a digital camera, you can easily create high quality pictures that you can add to your eBook.
Step 8: Have your book read
This is cruel ... Let your family and friends read your book. Please print it, attach a red pen and mark up the mistake you found. (Often it is best to give it to your mother-in-law as it often finds more mistakes than anyone else!)
After you regain your book, make changes, you are ready to create an "electronic" version or ebook.
Step 9: Make the book eBook.
There are three main options for creating an eBook.
One is to create an Acrobat Reader file (also called "PDF"). This has become a standard in recent years. Since PDF is now very common, there are few customer service problems in PDF, as most people are certified by seeing them. PDF works on both Windows and Macintosh computers.
The second option is to use a custom eBook creator. Custom eBook creator software usually breaks eBooks into pages like websites. Custom eBook authors usually only work on Windows computers.
The third option is to purchase a program to create an eBook and give each buyer a unique password to view the content. This is because, in theory, you will need to offer books to others for free, or ask for a refund so that you can get it for free after purchasing a book.
Here's why I believe the first options are the best ...
If your eBook is completed as a PDF file, there will be far fewer customer service problems than using one of the other two options. I sell thousands of e-books, only about 2% of which have service problems that people can read e-books.
However, in order to protect eBooks from illegal copying, we need to take a further step forward ...
Add this disclaimer to your book's title page:
If you receive this book from a website other than YourDomain.com, it will be stolen. We pay the reward to report theft. Just by sending an email, [EMAIL ADDRESS]
Of course you should substitute my website for me, but you get the idea.
We have used this method for 4 years and the cases of theft are negligible.
But what about those seeking a refund?
The refund rate is about 2.5%. I do not know how many people are asking for a refund by simply obtaining an eBook for free, but I understand that it is not that much. Rather, I would not have a problem with customer service than worry about 5% I might try to "steal" from myself.
Step 10: Create a backup copy of the file on CD or external hard drive .
Believe me, I hope it is safer than I am sorry!
It is completed in 10 steps and you have an eBook that you can instantly arrange your pockets in cash and set your web with a fire.
