Some of these ecommerce website owners would ask "How do we get our business running in Facebook?" Well, the answer for this is simple:
Facebook has already created a place for ecommerce website owners to promote their brand, products, and services through Facebook Pages for Business.
Setting up a Facebook Page for Business is quiet a simple task. Here are the steps to successfully promote your company, brand, and sell your products and services via Facebook:
1. Go to this URL facebook.com/pages/create.php to build your Facebook Page for Business
From that page choose the best category that fits your business. There are six categories to choose from and these are:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Entertainment
- Cause or Community
Note that choosing a most fit category for your relevant page more useful searches and provide you more relevant fields to further make your Facebook page useful for your audiences.
2. Use your company or brand logo to use as a profile picture. This ensures people will will recognize you for your brand or if you have new product or brand this will also help you be identified.
3. Write a short description for your brand. Remember to keep it to two to three sentence filled with compelling keywords That is sure to make your audience understand what your page is about right away.
4. Set your Facebook Page name to something that is easy, relevant, and memorable.
5. Upload a cover photo with is horizontal with 851px x 315px dimensions. Use a cover photo that enhances engagement engagement but keeping it relevant for your company, product, or brand.
6. From your Admin Panel, Go to the Edit Page Tab and use the drop down arrow to:
- Update Info
- Manage Permissions
- Change / Add Admin Roles
- Manage Notifications
- Use Activity Logs
- See banned users
7. Add shout outs and work on your timeline Highlights to highlight important events of your company. This will ensure that your Facebook Business Page has has be read and browsed through the people you are about to invite to your page.
8. Build your audiences and make sure to start with those who are already familiar with your company like your clients or even acquaints. In this way, you will get more more people to Like your site.
9. If you have a budget for Facebook Ads, look into their Ad services as they actually give back a pretty good return on investment.
10. Do not forget to update your Facebook regularly with interesting and engaging posts.
