Today's technology is rapidly advancing and it is essential that key players keep up-to-date, so it is imperative that one of the startups be overtaken. One of the new companies is Snapchat and people are asking:
"Is Snapchat New Facebook?
Snapchat was launched in 2011 by Stanford University Evan Spiegel, Bobby Murphy, Reggie Brown. The first idea was to create an application that allows users to share short-lived, self-deleted images. Since photographs are short-lived, photographs are usually fun. In many cases, as with the new technology, its usage has expanded considerably from its original idea. Snapchat evolved to mix private messaging and public content, including live events such as sports and music.
The company grew rapidly, in November 2012 it shared more than 1 billion photos and shared 20 million photos each day. New facilities, including the ability to send video snaps in addition to photos in December 2012, continued to be added.
According to Snapchat's statistics, in May 2015 the user sent 2 billion videos a day and increased to 6 billion in November. By 2016, the number of video views per day has increased to 10 billion. In May 2016, the company raised $ 1.81 billion in shares and showed a strong financial interest to the company.
In September 2016, Snapchat Inc. was rebranded as Snap Inc. The company has released Spectacles, a pair of smart glasses with a built-in camera that can record 10 seconds of video at a time. These eyeglasses are sold in pop-up stores nationwide.
Recent performance
In the final quarter of 2016, Snapchat announced that it has 158 million active users each day. It increased from $ 58.7 million in 2015 to $ 40.4 million in 2016. It will increase from $ 316.6 million in 2015 to $ 514.6 million in 2016. Snapchat is, on average, compared to $ 1.05 per user per user, which is compared to $ 4.83 made by Facebook. But Facebook is well established and Snapchat is under 6 years old. Revenues tend to be seasonal, and most advertising expenditures are spent in the last quarter of this year.
Demographics
In 2014, the University of Washington and Seattle-Pacific researchers designed a user survey group and tried to understand why the application was used. It turned out that users do not use Snapchat for confidential content. Rather it is used in applications such as "stupid face", 59.8% respondents report that this use is the main reason for using Snapchat. As a result, this survey shows that success is not due to security properties, but rather that the user is looking forward to using the application.
Monetize
Snapchat's first paid advertisement was released to users in a movie trailer of horror film "Ouija" in October 2014. Like all companies, we recognize the need for revenue flow. In 2015, McDonald paid the brand geo filter covering the location of the American restaurant. Initiatives continued to earn income. One of them was to present a live story from the game selected by the National Football League. In 2016 the company announced a contract with the NBC Olympics and made it possible to post articles of the 2016 Summer Olympics on Snapchat in the United States. The story covered a combination of images from NBC, athlete, attendees. In addition, NBC sold advertisements.
New York List
Snap is a parent company, announced plans to release what is expected to become the largest technical listing in the United States in recent years. This has surprised many people as losses are increasing every year. Nonetheless, the company is expected to be valued between $ 20 billion and $ 250 billion.
