Do you want to know the most effective content marketing secrets?
High quality content writing plays an important role in marketing success for business business (B2B (business to business)) company or even solo entrepreneurs. Even more profitable to your business success. the right way.
Last month we covered 17.5 content marketing secrets of driving targeted, lucrative traffic to your blogs and websites.
And while no single method will offer an avalanche of traffic, combining your favorites can result in the kind of traffic that keeps you in profit, indefinitely.
This month we are more concerned about how to get major bloggers and influencers to gladly share your posts, how to piggy back off, how to make your content interactive to garner more traffic and a whole lot more.
Let 's get started:
1: How to get bloggers (big and small) to share your blogposts with their readers
This is so easy, yet few bloggers take the time.
And the benefits are two - fold: First, you will likely get extra traffic - maybe even LOTS of extra traffic. And second, it 's a great way to begin building relationship with other bloggers.
Here & # 39; s how it works:
It can be articles, podcasts, infographics, blogposts, videos, etc., as long as it directly relates to what you & # 39; 39; re writing about.
Not sure how to find the best content? Use a tool like Buzzsumo to locate the highest shared content for your keyword.
Let them know you & # 39; re working on a post and you & # 39; re going to include a reference to their work.
If you want to gush a little bit about how you live their (blog, videos, products , etc.) go ahead.
Even if they did not reply to your first email, let them know. Maybe they were just busy.
Be sure to THANK THEM profusely when they do this.
2: Offer bribes in exchange for social media shares
When you create a new piece of content, create what you might think of as a bonus, too. It could be an infographic, a resource list, a pdf of the article, the largest, baddest and best technique of all, etc
Sign up for a Pay with a Tweet service and create a new campaign.
Integrate the campaign button or campaign link into your content page. Feature it prominently, and talk up the benefits of what they will receive in exchange for a simple share on social media.
3: Optimize Your Facebook Posts
Things to know ...
- Run tests to see what types of posts, headlines and images your audience prefers.
- Avoid clickbait heads, as these will hurt your new feed rank.
- Definitely use hashtags whenever appropriate, since they increase interactions by 60%.
- When appropriate, use a question to get 100% more comments than non-question posts (Source: KISSMetrics)
- Link titles should have less than than 100 characters
- Publish between 5pm and 1am for the most interactions (Source: Track Maven)
- Engage with photos because 93% of the most engaged posts contain photos
- Use videos as well for more more engagement
- The most engaging length for a Facebook post? Is between 50 and 99 characters. (Source: Simply Measured)
- Posts with emoticons receive 33% more comments and are shared 33% more frequ. (Source: AMEX Open Forum)
- Saturday and Sunday posts have much higher average engagement (Source: Track Maven)
Facebook groups are excellent way to connect with people interested in just about any topic - including yours.
Here's a group you can really get to know your audience, and always promote your content. Here & # 39; s how:
Create a list of keywords that best describe your niche.
Enter each keyword or phrase into the search field, click search and click on & # 39; groups. & # 39;
Read the rules, participate in the conversations, help others and answer questions. Join the groups that look the most promising, but do not share your content right away.
When someone asks a question that your content can be answer, then share your content.
Or share your content as updates, asking the group for feedback.
5: Share your content on LinkedIn (Maybe)
This one depends - can you find your target market on LinkedIn? If so, this is a great place to share great stuff, keeping a few things in mind:
Many LinkedIn groups are nothing more than spam groups. In other words, everyone is shouting, "Look at me!" But no one is listening.
As you gain experience searching, you & # 39; l better get at at with relevant relevant groups with lots of activity and very strict anti-spam rules.Try different keyword variations, and use group filters finding the right groups.
Help me, like, comment and ask questions that move conversations forward. Remember, you & # 39; ve got to give first if you want to receive.
When it & # 39; s time to share, ask for comments and feedback, opinions, questions, etc.
It 's your next goal. It' s quite possibly you can meet someone who has a list of buyers who would love your product. venture partner, or your next $ 10,000 client.
But you do have some patience and the willingness to be in it for the long haul, helping others and initially expecting nothing in return.
6: Sending traffic from LinkedIn to your blog
Is your audience on LinkedIn? Then every time you write a new blogpost, also write a 300-400 word teaser post for LinkedIn.
This post will give the gist of what your blogpost is about and provide a link back to your blog so they can read the whole post there.
Remember to use teaser bullets demonstrating what they will discover when they read your blogpost, as well as a direct call to action to go read the post.
7: Driving traffic from Google+ to your blog
Contrary to popular belief, Google+ is still alive with 300 million active monthly users.
Here 's how to engage on the platform. Here & # 39; s how:
Search for your niche keywords on Google+, then scroll down to the & # 39; communities & section 39 and more & # 39; to see the results.
Join the communities and start building relationships. Share your thoughts and ideas, answer questions, be helpful and keep the conversation flowing.
If you get approached as a moderator, you should see a big spike in followers and engagement.
Bonus: If your business page is a moderator on a Google+ community, then from the community will be added to your business page. Remember to link your business page to your website, so the plus one & # 39; s pass on to your homepage.
8: Get 10,000 new Instagram Followers
The more followers you have, the more traffic you can potentially drive to your blog, your website, your offers, etc.
And it 's easy to get followers if you have some time to kill.
NOTE: Instagram makes you do this manually, so when you have spare time, here 's how to do it:
Open Instagram, tap on the search icon, select & # 39; tags, & search and hashtag associated with your topic.
Like every most recent three photos.
Soon you will see people following you back.
9: Get More Shares (and traffic) With Interactive Content
People love to discover more about themselves, what their spirit animal is, what their personality says about them and so forth.
This is why for decades the Cosmopolitan Magazine Quiz has been one of the favorite features of the entire magazine.
And it 's also a good quizzes to drive more interaction and more shares from your readers.
Here & # 39; s how:
Register for a free account at apester.com.
Click & # 39; create new & # 39; and select the type of content you would like to create - polls, quizzes, personality, video or countdown.
Add your questions and mark the right questions.
Press & # 39; publish & # 39; and install the Apester plugin to your WordPress site.
Copy the code and insert it on your website, where ever you want it to be.
10: Run a Contest
Offering a contest on social media is a great way to get lots of engagement, traffic and new subscribers.
Otherwise you 'll end up with a ton of subscribers who care nothing about your niche, your blog or your products.
For example, do not offer a free electronic device (as so many do) unless it & # 39; s 100% directly related to your niche.
If your niche is gardening, offer a big selection of free bulbs or your latest book on growing vegetables.
If your niche is online marketing, offer free access to your latest marketing course to bring in super targeted leads, and so forth.
Here & # 39; s how to set up a contest:
Sign up at Rafflecopter to launch and manage your giveaway.
Put in the prize (s) your winner (s) will receive.
Subscribing to your newsletter? Tweeting about the contest? Etc.
Set points for each method. The more points they get, the better their chances of winning.
Choose a start and end date and click & # 39; preview and install. & # 39;
Either embed the contest to your website or run it on your face page.
Want to have even more options? Upgrade to the premium version.
11: Use other people & # 39; s great content to drive traffic to your site
First, you & # 39; re sharing relevant, timely content via social media, so your followers and fans benefit.
The person who you are sharing will see you?
Here in the process you can actually drive traffic to your own content as well. Here & # 39; s how:
You can use Google Alerts, Mention, or simply do a Google search for new content on the topic.
When you find an article your audience will probably enjoy, use Sniply to share it via your social channels.
Insert the article & # 39; s link and click & # 39; create snip. & # 39;
Then customize the call to action that visitors to that article will see, and link it to YOUR blogpost.
Click & # 39; snip & # 39; and you & # 39; re set.
12: Create Roundup Posts
This is a great way to get social media shares from other bloggers and marketers, and even begin building relationships with them.
Each week, biweekly or monthly (you choose a time frame) you will create a collection of the best content related to your topic.
To find this content, you & # 39; ll want to subscribe to relevant blogs, set up keyword trackers, or use a notification service like Feedly.
Choose the best posts and write a few sentences of introduction for each, linking back to the original source.
Notify your sources before you publish your post. Let them know you & # 39; re working on a roundup post and their article or post will will be included.
Once you publish, let everyone in your roundup know you are live.
When someone do not promote your article, it is okay to politely follow up in a few days just in case they missed your email. When they have promote your article, THANK THEM very nicely.
Rinse and repeat at your next interval.
13: Create News Posts
You are focusing on newsworthy items from your particular niche.
Your traffic is is to to come more from people sharing your post than the sources you are quoting, since many times those resources will be actual news sites.
However, for sources that are regular sites, blogs, etc., be sure to let them know you 'll be including them, and then let them know know you publish.
14: Do Influencer Roundups
Want to create something epic that really stands out and gets shared by a lot of people?
Then doing an influencer roundup on a hot topic could be exactly what you & # 39; re looking for.
For example, in online marketing you could ask what one advice before you got started, and why.
Check for your influencers. Check Klout for more info on each one.
Tell them you & # 39; re working on an expert roundup and you want to include them, and give them the question.
If you do not hear back some some within effort to contact them. If they do not respond the second time, leave well enough alone.
Some of them might want to agree or change their answers slowly, based on something else they thought of or answers others have have given.
After you publish, let your influencers know your article is live so they can share it with their followers if they choose to.
If they share, that & # 39; s great. If not, you do not want to ruin your budding friends before they start.
15: Get Social Share from the Tools and Resources You Recommend
Here & # 39; s something almost no one thinks to do ...
When you write a "how to" post or article, do you recommend resources and tools?
If so, here & # 39; s a little trick:
Ask them if they would like to know what it goes live.
After all, your endorsement is validation that their product works, plus their readers may find a new way to use the product, too.
16: Share. A LOT.
You just finished a brand new blogpost and you are proud as can be at the way it turned out. Time to tell the world, right?
Yes! Tell your followers on every social media avenue on which you & # 39; re active.
But do not make the same mistake most marketers make.
Most folks do not want to & # 39; bug & # 39; others. They & # 39; re afraid if they & # 39; re over promote, & # 39; then people will get mad, unsubscribe, stop following, etc. etc.
Think of Twitter - do you see all of your tweets the first time? Not likely, but let & # 39; re likely to have to share your thought. 39; s say you do. Do you click all the links the first time you see them? Of course not.
Your followers and fans want to see your content, so make sure they can share it multiple times.
Change the titles, use different pictures and even emojis to boost engagement.
Set up a sharing schedule in advance by using a service like Buffer.
The next week, the next week, the next month, the next month, the next month, the next month,
Also, try to share both during the morning, the afternoon and the evening for full coverage.
17: Use Jump Links to Share Even More
You wrote a great post and you shared it several times via social media. But you do not want to get obnoxious about it, so you stop sharing.
For example, "10 Great Ways to Drive Traffic" or "7 Key Secrets to a Great Relationship."
Then you can continue continue to share without getting redundant, simply by using jump links.
For example, you want to share tip # 3 from your list, so you create a jump link that that readers directly to that specific tip on that post.
If you 've created a jump links, here' s a great tutorial: https://blog.hubspot.com/marketing/jump-link-same-page#sm.0001raqtw6hekf26y7914pn0o9ev5
Create a new social media message for each tip and use the jump link to point to that particular tip.
Then add relevant, interest-provoking images for each tip, so they stand out and apart when you share them on social media.
17.75: Keep Your Readers Coming Back Without Social Media or Email
This tip is not so much more driving new traffic, as it is bringing traffic back to your site time and time again.
No doubt you & # 39; re already building a social media following, right?
And of course you & # 39; re building your email list, too.
But ... what about all those readers who either do not fall into this two categories, or who ignore social media and your emails?
Here can still bring them back to your website with push notifications for Chrome and Firefox. Here & # 39; s how:
Register to get a free account at Pushcrew.
If you have WordPress, you can install their plugin.
Customize your push notification. Just edit the title, subtitle and button text.
Then set up automatic scheduling notifications for your subscribers. Your subscribers will be notified 30 minutes after you publish a new post.
Easy!
It 's hard to get there - 17 + more content marketing & # 39; that drive wicked traffic. You' ll notice there is not a difficult one in the bunch. to do these things and watching the traffic flow in.
Once you do, it will not be long before you have a huge loyal following, an ever growing list of subscribers and continuous stream of sales notifications in your inbox!
