The Snapchat marketing platform is picking up steam!
The mobile app allows users to send photos or videos - essentially, an app for texting.
The catch?
"Snaps" delete seconds after opening. The social network has been hit for 13 to 25 year olds. In December, Snapchat turned down a $ 3 billion acquisition offer from Facebook after receiving 20 million users. Marketers are jumping aboard Snapchat & # 39; s bandwagon to communicate with a young audience!
The frozen yogurt company snapped coupons that people waited to open until paying since snapshot for promotion, sneak peeks of promotions, sneak peeks of new products and behind - the scene glimpses. 16 handles coupons were not between 16-100% of the total sale. The fan base could return messages to earn more perks.
I have received a connection with my favorite company. Snapchat is an innovative platform to expose the public to your company upgrades. I have received great deals and learned about products that are not yet released.
Marketing with Snapchat
Exclusive perks.
Coupons for products or services.
Promote other social media accounts (Twitter, Facebook, Pinterest).
Behind the scene looks into company operations.
Reward engaged customers.
Snapschat is targeted toward young adults and teens. Policies messages would be out of place in Snapchat & # 39; s rough framework. Companies are sticking with Facebook, Twitter, and Google + to target an older audience.
Companies that Market with Snapchat
Taco Bell
McDonalds
16 Handles
Audi
Acura
GrubHub
How McDonalds Used Snapchat
In February 2014, McDonalds began utilizing Snapchat for their marketing campaign. The fast food chain initially engaged their audience through other social media platforms. Followers were driven by exclusive offers, exclusive offers, only available via Snapchat. This included the introduction of a new product with celebrity support Followers received an interactive tour with multiple touch points throughout the day. McDonalds introduced the New Bacon Clubhouse and promoted their Twitter account, building social media followers substantially in only months.
If you have a young audience, Snapchat may be worth considering.
