As small business owners, we all look forward to the advances. But as digital marketing evolves, will it come to a point where it does not have anything new to offer the small business owner and then what will we do?
From feeling that digital marketing will continue to evolve and it will continue see to the latest trends favoring video marketing. From YouTube and Facebook Live, to Snapchat and Facebook upcoming video creator app, advances in video marketing are happening fast.
To support this statement, we have gathered some of the latest video marketing statistics and broken them down by category to show you how effective and important digital marketing can be for your business.
Video Marketing by Volume
- 82% of Twitter users view on-site video content.
- YouTube currently has over 1,000,000,000 users.
- 45% of internet users watch more than an hour of online content every week.
- Almost 90% of online marketing agencies use digital content.
- One-third of online activity is spending watching films.
- More than 50% of online digital content is viewed on mobile devices.
- 92% of mobile video viewers share videos through their social media pages.
- 90% of Twitter video views happen on a mobile device.
- 10,000,000 videos are previewed on Snapchat every day.
- 51% of digital marketing professionals say digital content offer the best ROI.
- Businesses who use online video content increase their revenue 49% faster than non-video users.
- 59% of online users say they would choose media content over text.
- Video content drives a 157% increase in organic traffic from SERPs.
- Videos up to 2 minutes long get the most engagement.
- Landing page video content can increase increase conversions by more than 80%.
- 46% of online users act after viewing an ad.
- Online film content visits 3 times more monthly visitors.
- Combining media with full-page ads boosts engagement by 22%.
Marketing Trends for 2017
Its 2017, so, let & # 39; s look at the digital marketing trends to look out for this.. Video marketing is always evolving so to stay on top, you need to stay one step ahead of the competition.
1. Facebook video
No surprises. Facebook predict that in the past years. Facebook has invested in video in recent years, with their Facebook Live, launching just a few months ago. in people uploading, sharing, and discovering media.
2. Live Video
As mention before, Facebook introduced live video. Twitter joined with Periscope to allow users to embed live broadcasts into tweets. 82% of Twitter users say they watch videos on a regular basis. Live video creates a new opportunity.
3. Video for Sales
According to recent studies, only 4% of people prefer to learn about a new product or service by reading a manual, 5% prefer speaking to someone on the phone and 44% prefer to watch a video.
4. Multi-Channel Marketing
Most consumers are watching videos on different devices and different social media platforms.
5. Video Apps "Generation Z" (13 - 24 year olds) love visual content.
Instagram has videos are watched on Snapchat everyday and instagram is more and more focused on video all the time. Instagram has launched Instagram stories allow users to share short videos with their followers.
6. "Infotainment"
It's combines & # 39; informative & # 39; videos and & # 39; videos. & Consumers need to digest the information you are presenting them with, but also be entertained at the same time. Without entertainment, users will click away.
7. VR
VR videos are still a gimmick but in 2017, we predict VR videos will become the "must-have".
8. Email & Video
Email video will allow you to keep your emails short and get your message across. Email is always a great way to get your video in front of viewers (the people on your mailing list).
9. Micro-Targeting
Advertising platforms are becoming increasingly more intelligent. If it is not, then they will not be interested.
10. Video & Web Design
If you encounter it, you encounter it to show, it reduces bounce rate and improves SEO.
