She was frustrated that she & # 39; s been being spilled a lot of time on social media, especially LinkedIn and Facebook, yet her social media She was finding it difficult to make the link between her social media presence and the leads - and sales - she wanted to achieve.
She said, "I do not really know where to spend my time. There? Or do I use Snapchat? Should I write a blog or just share content? I do not feel like I have a process in place, and I 'm losing time quickly. "
She was also focusing on the wrong metrics, such as likes and comments, to gauge the effectiveness of her social media presence. I find this a lot with the clients I work with.
An effective social media strategy is vital to generating leads and sales. It is 10% of content before they make a decision about working with you, and 90% of that decision is made before they even get in touch with you.
This model explains how this works: (please click on the link at the bottom of the model)
Level 1: Visibility. , I am afraid that you are helping people with familiar with your face and your message, as these are the two most important assets you have. of people curating and sharing information that is at odds with their message and fails to help their audience.
It 's something to show you the research that supports and validates what you say & # 39; re saying.
However, the famous sales expert Harvey McKay once said, "do not confuse visibility with credibility."
Level 2: Credibility. To have credibility is to give credit. It is to give credit for your business strength.
It 's about providing your own thoughts and ideas on your area of expertise. It was people leadership takes you from thought. It was the leadership expert John Maxwell who said "Credibility is a leader & # 39; s currency." with it , he or she is solvent.
Level 3: Personality. Sharing your personality with your audience. You are to have a focus on your partner. People want to see the person behind the message, so they can connect with you more easily.
Make the most of opportunities to share your personality "on the run". For example, if you 've attended an event, spoken at a conference, or created a book - post about it and share images on your social media. It was Walt Disney who bought so many characters long before social media who to "true a totally audience", that actions will seem unreal. And without personality a story can not ring true to the audience ".
So, bear in mind that you can not skip straight from Level 1 to Level 3 I see a lot of people trying to do this. Start-ups, in particular, put a lot of pressure on themselves to succeed, and rush to Level 3 without building a solid online presence first. It is a cake: we are trying to put the icing on the cake, but we did not pay close attention to the ingredients and method, so the cake itself is a mess . Only once you have a strong foundation of visibility and credibility can you work on the personality side of your social media strategy.
Love to know your thoughts ...
